Meet Ilan Orgel, a young entrepreneur studying at Robert H. Smith School of Business at the University of Maryland. Orgel is the driven founder behind successful streetwear business: Fusion100. His business is a lifestyle clothing brand that was founded in July of 2019. We decided to dive deeper inside the mind of this successful young entrepreneur.
Ilan started his entrepreneurship journey by selling shoes in middle school. He would frequently attend sneaker conventions and stay outside of stores overnight to get his hands on the latest shoes that he could sell to make profit.
We asked Ilan how he built a successful customer base. He told us that “We offer a free newsletter, send out mass emails to previous customers, and make sure to take our customers’ feedback seriously.” Orgel and his team behind Fusion100 truly care about the input their customers have and are always open to ideas and suggestions. Being a business owner myself, I can vouch for the importance of understanding your customer and being open-minded to feedback.